HighView Mobile App

HighView is a film entertainment company that strives to improve movie-goers experience by offering a seamless ticket booking and seat reservation with dedicated seating options through their app.

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Case Study:

High View Movie Ticket and Seat Reservation App
October to November, 2021

The Problem

Busy working adults lack time for long-winded movie booking process and prefer dedicated spaces in the cinema.

My Role

UX Designer designing an app for HighView from conception to delivery.

The Goal

Design an app that allows movie-goers easily book tickets and reserve seats in preferred spaces.

Responsibilities

User research, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies and iterating on designs

Understanding the user

User Research

I conducted interviews and created empathy maps to better understand potential user needs. A primary group identified was working adults who go to the movies on a whim and don’t have the time to buy tickets and reserve seats online.

The user group confirmed initial assumptions about movie goers but research revealed that tie was not the only constraint limiting users from reserving seats online. Other constraints include seat location, distractions from others in the movie.

User Painpoints

Time

Working adults don’t have spare time to plan going to the movie. 

Seat Location

Working adults need an ideal seat location to enjoy their movie.

Distractions

Working adults don't want their movie to be interrupted by other patrons.

Accessibility

Working adults with visual disability need a zoom feature.

Personas & User Journey Map

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Starting the design

Paper Wireframe

Next, I sketched out paper wireframes for each screen in my app, keeping the user pain points in mind.

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Digital Wireframe

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience. 

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Usability Study Findings

To start testing the designs, I created a low-fidelity prototype which you can view here. This prototype was used in an unmoderated usability study with 5 participants. Here are the main findings uncovered by the usability study: 

1

Users need better cues for how to select a theatre

2

Users need a more intuitive way to select seats.

3

Users need seat reservation options for dedicated spaces.

Refining the design

Mock Ups

Users needed better cues for how to select a theatre so made alternative ways to begin the user journey either by using the button or by choosing a movie.

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Accessibility Considerations

1

We included a zoom feature to enable users with visual impairments be able to enlarge the screens  

2

We created alternative navigation to begin the user flow either by using the buttons or images.

High Fidelity Prototype

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Going Forward

Impact

The app makes users feel like HighView put their needs front and centre.

What I learned

I learned the importance of user research and usability studies in improving the user experience.e seats in preferred spaces.

Next Steps:

1

Conduct another usability study to ensure all pain points have been addressed

2

Conduct more user research to determine new areas of need

Call 

xxx-xxx-xxxx

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